Report of the Steering Group for the review of the regulation of Alcohol Advertising
The Government appointed Steering Group for the Review of the Regulation of Alcohol Advertising has just published its Report

For more information visit: http://www.ndp.govt.nz/alcohol/publicationsandstatistics.html#may07 

NOTE:
With the incorporation of the 'Guidelines on the Naming, Packaging and Merchandising of Alcohol Beverages' into the 'Code for Liquor Advertising', ALAC no longer has a role in monitoring these Guidelines.

The responsibility for advising on the guidelines, accepting complaints and adjudicating on complaints now lies with the Advertising Standards Authority.

If you have any queries or are seeking information on the Code please contact the Advertising Standards Authority

Tel 04 472 7852
PO Box 10-675, Wellington
e-mail the Authority at asa@asa.co.nz.

For full details of the new liquor code visit their website on www.asa.co.nz

To see ALAC's submission on the Liquor Advertising Review click here. 

The Advertising Standards Authority (ASA)
According to the ASA website three main objectives are:

1. To seek to maintain at all times and in all media a proper and generally acceptable standard of advertising and to ensure that advertising is not misleading or deceptive, either by statement or by implication.
2. To establish and promote an effective system of voluntary self-regulation in respect to advertising standards.
3. To establish and fund an Advertising Standards Complaints Board.
   To these ends ASA introduces and amends Codes of Practice.

These have been developed for specific categories of advertising where they are considered necessary.

Where appropriate the Codes have been developed in consultation with industry, consumer groups and government departments.

The Code for Liquor Advertising is available to download from the Advertising Standards Authority.  

The Liquor Advertising Pre-Vetting System (LAPS)
The Association of New Zealand Advertisers (ANZA) is responsible for administering the advertising industry's voluntary system of pre-vetting all liquor advertisements.

The Liquor Advertising Pre-Vetting System (LAPS) was introduced at the time liquor advertising on broadcast media was approved. Liquor advertisers, their advertising agencies and all media agreed to introduce a system which would endeavour to ensure compliance with the Code for Advertising Liquor and other advertising codes.

The ASA reviews the self-regulatory code from time to time, most recently in August 1998.

For more information on the Liquor Advertising Pre-Vetting System including their objectives go to the ASA website.